SAS Visual Text Analytics

  • Murugan Anandarajan
  • Chelsey Hill
  • Thomas Nolan
Part of the Advances in Analytics and Data Science book series (AADS, volume 2)


This chapter presents a step-by-step visualization analysis of over 4,000 health news tweets using SAS Visual Text Analytics (VTA). SAS VTA is a commercial software program that uses a pipeline, or process-based, approach to the analysis of text. This chapter demonstrates the creation of visualizations including tree maps, line charts, pie charts, and word clouds using the software.


SAS Visual Text Analytics (VTA) Twitter Health news Text data visualization Social media 



The authors thank Jorge Fresneda Fernandez, Assistant Professor of Marketing at the Martin Tuchman School of Management, New Jersey Institute of Technology for contributing this chapter to the book.

Further Reading

  1. This chapter illustrates a basic analysis implemented on SAS VTA. For more advanced options, please refer to the SAS Visual Text Analytics User’s Guide (version 8.2 for this example) available at:

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Murugan Anandarajan
    • 1
  • Chelsey Hill
    • 2
  • Thomas Nolan
    • 3
  1. 1.LeBow College of BusinessDrexel UniversityPhiladelphiaUSA
  2. 2.Feliciano School of BusinessMontclair State UniversityMontclairUSA
  3. 3.Mercury Data ScienceHoustonUSA

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