Clean up CHAOS and Use E-CRM (A Digital Concept) to Expand the Business: A Case of Pakistan

  • Hina Amin
  • Abdullah Khan


The world of marketing is becoming complex day by day with new channels and different ways of communication to interact with customers. The creativity in marketing and innovation in technology have stepped aside all the conventional ways of doing marketing, even customers are really become demanding and need care. Right now customers have the power and control to make their own decisions. There are three important things from the perspective of current marketing: creativity (uniqueness), strategy (game plan) and technology embedded with flexibility, through these three contents marketers can give personalized consumer experience. Marketers should aware with their customer’s demands and according to the business need they adapt their e-CRM strategies to keep up with their concerned customers. In Pakistan various new markets open up with new horizon, a business integrated with CRM technology optimizes the profitability and accessibility of physical and virtual stores in a country.


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.KASBITKarachi CityPakistan

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