Advertisement

Exploring the Use of Global Positioning System (GPS) for Identifying Customer Location in M-Commerce Adoption in Developing Countries

  • Patrick Kanyi Wamuyu
Conference paper
Part of the Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering book series (LNICST, volume 244)

Abstract

M-commerce in Kenya has seen tremendous growth over the last few years due to the availability of mobile payments, mobile internet access, and expansion of mobile banking systems. A critical factor to the success of m-commerce is timely delivery of purchased items to the customers’ premises. Timely delivery is highly dependent on the courier’s ability to locate the buyer’s physical location. To do this, the courier requires a reliable physical addressing system. However, like most developing countries, Kenya lacks a National Addressing System to provide properly registered physical identity of buildings, streets, and roads. The study explored the use of GPS in identifying customer’s location as an alternative to named physical addresses. This paper describes the study design and discusses the findings concerning the use of GPS tracking application among six retailers and thirty customers. The study reveals that geolocation can substitute physical addresses in m-commerce home deliveries.

Keywords

M-commerce Kenya GPS National Addressing System Geolocation 

References

  1. 1.
    Communications Authority of Kenya: Quarterly Sector Statistics Report Fourth Quarter for the Financial Year 2016/2017 (January–March 2017), June 2017. http://ca.go.ke/images/downloads/STATISTICS/SECTORSTATISTICSREPORTQ3FY2016-2017.pdf. Accessed 17 Mar 2017
  2. 2.
    Wamuyu, P.K.: The impact of information and communication technology adoption and diffusion on technology entrepreneurship in developing countries: the case of Kenya. Inf. Technol. Dev. 21(2), 253–280 (2015)CrossRefGoogle Scholar
  3. 3.
    Wamuyu, P.K.: The role of contextual factors in the uptake and continuance of mobile money usage in Kenya. Electron. J. Inf. Syst. Dev. Ctries. 64(4), 1–19 (2015)Google Scholar
  4. 4.
    Müller-Veerse, F.: Mobile Commerce Report, World Wide Web, 9 February 2000. http://www.dad.be/library/pdf/durlacher1.pdf. Accessed 17 Mar 2017
  5. 5.
    Tiwari, R., Buse, S., Herstatt, C.: From electronic to mobile commerce: opportunities through technology convergence for business services. Asia Pac. Tech. Monit. 23(5), 38–45 (2006)Google Scholar
  6. 6.
    United Nations Conference on Trade and Development (UNCTAD): E-Commerce and Development Report 2002, United Nations, New York and Geneva (2002). http://r0.unctad.org/ecommerce/ecommerce_en/edr02_en.htm
  7. 7.
  8. 8.
    KPMG: Payments Developments in Africa, vol. 1. KPMG, Cape Town (2015)Google Scholar
  9. 9.
    PWC: eCommerce in India, Accelerating growth, PricewaterhouseCoopers (2015). http://www.pwc.in/assets/pdfs/publications/2015/ecommerce-in-india-accelerating-growth.pdf
  10. 10.
  11. 11.
    Hawk, S.: A comparison of B2C e-commerce in developing countries. Electron. Commer. Res. 4, 181–199 (2004)CrossRefGoogle Scholar
  12. 12.
    Lawrence, J.E., Tar, U.A.: Barriers to E-commerce in developing countries. Inf. Soc. Justice 3(1), 23–35 (2010)Google Scholar
  13. 13.
    Nelson, K.G.: App aims to fill critical need for physical addresses in Nairobi (2016). http://www.humanosphere.org/basics/2016/01/app-aims-to-fill-critical-need-for-physical-addresses-in-nairobi/
  14. 14.
    CIO East Africa: Physical Addressing will Boost E-commerce in Kenya, 25 February 2016. https://www.cio.co.ke/blogs/physical-addressing-will-boost-e-commerce-in-kenya/
  15. 15.
    Papadimitriou, G.I., Pomportsis, A.S., Nicopolitidis, P., Obaidat, M.S.: Wireless Networks. Wiley, Hoboken (2003)Google Scholar
  16. 16.
    Holdener III, A.T.: HTML5 Geolocation. O’Reilly Media Inc., Sebastopol (2011)Google Scholar
  17. 17.
    ISACA: Geolocation: Risk, Issues and Strategies. ISACA, Rolling Meadows (2011)Google Scholar
  18. 18.
    Donnet, B.: IP Geolocation Databases: Unreliable?. Fonds National de la Recherche Scientifique, Bruxelles (2011)Google Scholar
  19. 19.
    Fetchr. https://fetchr.us/. Accessed 17 Mar 2017
  20. 20.
    OkHi. http://www.okhi.com/ Accessed 17 Mar 2017
  21. 21.
    Wamuyu, P.K.: Use of cloud computing services in micro and small enterprises: a fit perspective. Int. J. Inf. Syst. Proj. Manag. 5(2), 59–81 (2017)Google Scholar
  22. 22.
    Wamuyu, P.K., Maharaj, M.: Factors influencing successful use of mobile technologies to facilitate ecommerce in small enterprises: the case of Kenya. Afr. J. Inf. Syst. 3(2), 47–71 (2011)Google Scholar
  23. 23.
    Patton, M.Q.: Qualitative Research. Wiley, Hoboken (2005)CrossRefGoogle Scholar
  24. 24.
    Where is Geolocation of an IP Address? https://www.iplocation.net/. Accessed 17 Mar 2017
  25. 25.
    Turban, E., King, D., Lee, J.K., Liang, T.P., Turban, D.C.: Electronic Commerce: A Managerial and Social Networks Perspective. Springer, Cham (2015).  https://doi.org/10.1007/978-3-319-10091-3CrossRefGoogle Scholar
  26. 26.
    Ziaullah, M., Yi, F., Akhter, S.N.: E-loyalty: the influence of product quality and delivery services on E-trust and E-satisfaction in China. Int. J. Adv. Res. Technol. 3(10), 20–31 (2014)Google Scholar
  27. 27.
    Handoko, L.P.: The effect of product quality and delivery service on online customer satisfaction in Zalora Indonesia. J. EMBA 4(1), 1189–1199 (2016)Google Scholar
  28. 28.
    Eurobarometer: Consumer Attitudes Towards Cross-border Trade and Consumer Protection. European Commission, Brussels (2013)Google Scholar
  29. 29.
    Barcena, M.B., Wueest, C., Lau, H.: How Safe is Your Quantified Self?. Symantech, Mountain View (2014)Google Scholar
  30. 30.
    Cooney, M.: How do mobile location services threaten users? Network World, Paragraph 5, 5 June 2014. https://www.networkworld.com/article/2360206/mobile-security/how-do-mobile-location-services-threaten-users.html. Accessed 17 Mar 2017
  31. 31.
    Michael, K., McNamee, A., Michael, M.G.: The emerging ethics of humancentric GPS tracking and monitoring. In: Proceedings of the International Conference on Mobile Business, Copenhagen, Denmark, 25–27 July 2006Google Scholar
  32. 32.
    Friedman, B., Khan, P.H., Howe, D.C.: Trust online. Commun. ACM 43(12), 34–40 (2000)CrossRefGoogle Scholar
  33. 33.
    Vasileiadis, A.: Security concerns and trust in the adoption of M-commerce. Soc. Technol. 4(1), 179–191 (2014)CrossRefGoogle Scholar
  34. 34.
    Park, M., Regan, A.: Issues in Emerging Home Delivery Operations. University of California, California (2005)Google Scholar
  35. 35.
    Communications Authority of Kenya: White Paper on Facilitation And Adoption of E-commerce via the Postal/Courier Networks. Communications Authority of Kenya, Nairobi (2016)Google Scholar
  36. 36.
    Angen, M.J.: Evaluating interpretive inquiry: reviewing the validity debate and opening the dialogue. Qual. Health Res. 10(3), 378–395 (2000)CrossRefGoogle Scholar

Copyright information

© ICST Institute for Computer Sciences, Social Informatics and Telecommunications Engineering 2018

Authors and Affiliations

  1. 1.United States International University-AfricaNairobiKenya

Personalised recommendations