Sustainability as an Organizational Effectiveness Tool
This chapter discusses an underutilized function of sustainability work as a tool for improving general organizational effectiveness. The chapter details several real-world examples from companies across the real estate sector to illustrate concrete benefits that can result from utilizing sustainability to identify and address organizational weaknesses and opportunities. Drawing on personal experience, conversations with sustainability practitioners and experts, and academic research, Schoen outlines key features of sustainability that allow it to catalyze organizational insight and argues for connecting two functions that most real estate companies keep separate, with the aim of improving profitability and obtaining more business value from sustainability efforts in the buildings sector and beyond.
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