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Convergence Publishing and Prestige Niches

  • Stephen Joyce
Chapter

Abstract

Joyce examines the reasons why there has been a boom in post-apocalyptic fiction. First, the chapter looks at how the digital age has revolutionised publishing, which has destabilised the traditional financial structure of the industry. This has led to a decline in author incomes, publisher pursuit of blockbuster hits, the rise of self-published genre fiction, and a growing market for tie-in novels. The chapter then looks at Max Brooks’ World War Z as an example of how convergence culture and transmedia storytelling are affecting the style of contemporary fiction. Finally, it considers literary fiction as a prestige niche within the overall eco-system and looks at Cormac McCarthy’s The Road, Emily St. John Mandel’s Station Eleven, and Colson Whitehead’s Zone One as examples of post-apocalyptic literary fiction.

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Stephen Joyce
    • 1
  1. 1.Aarhus UniversityAarhus CDenmark

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