Videos with Instructional Content

  • Jonas Köster


Educational institutions and companies produce a variety of videos that may include instructional elements but that have learning goals that are integrated with marketing a product or a service or are used to inform the audience about news. This work may include program introduction videos, course introductions, or fundraising videos. This chapter looks at the category of instructional videos that can have an educational benefit, but that may not be exclusively aimed at educating the learner.


Marketing videos Communications/PR videos Research videos Infotainment Edutainment 


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Jonas Köster
    • 1
  1. 1.Humboldt-Universität zu Berlin, Institut für MedienwissenschaftBerlinGermany

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