Celebrity Chefs and the Limits of Playing Politics from the Kitchen
The expansion of the cultural field of gastronomy has fostered the inclusion of new attitudes and values worthy of exposure and social legitimation which, with the help of the media, prompted chefs’ capacities to strategically cross between cooking, science, health, environment, politics, and entertainment. Drawing on recent literature and empirical data, this chapter engages with a critical approach in order to draw the limits of “playing politics” from the kitchen: it shows the difficulty of transforming celebrity chefs’ discourses and ideas into reality, as the positive notions they convey are mainly grounded in entrepreneurial agendas which could hardly result in real social change.
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