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The Study of Behavior

  • Joachim WeimannEmail author
  • Jeannette Brosig-Koch
Chapter
Part of the Springer Texts in Business and Economics book series (STBE)

Abstract

In this first part of the book we are, in a sense, preparing the stage for what comes later. Experiments have only been part of the economic tools of the trade for a relatively short time and it is important to understand how this instrument fits into the economic toolbox. The explanations on the history of the subject are helpful, but can be skipped by readers who are only interested in the methodological aspects.

The excursions into the history of the subject, in Chaps. 2 and 3, serve to explain how behavioral economics could emerge despite the long dominance of normative theory and why both should be understood as complementary parts. Chapter 5 deals with the external validity of experiments. This refers to the question of whether experimental findings can be transferred to the real world or not.

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Otto-von-Guericke University MagdeburgMagdeburgGermany
  2. 2.University of Duisburg-EssenEssenGermany

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