Aligning Data Analytics and Supply Chain Strategy in the Biopharmaceutical Industry

  • Mark Holder
  • Amit Devpura
  • Anthony Lee
  • Suresh ChandranEmail author
Part of the Advances in Analytics and Data Science book series (AADS, volume 1)


Much has been written recently about the important role that data and analytics will play in improving productivity and profitability of companies in the biopharmaceutical industry. Data analytics will be a source for value creation and sustained competitive advantage for companies as new technologies like the Internet of Things and digitization of supply chain play a role in transitioning this industry into a more customer-centric model. This paper provides an overview of the status of the pharmaceutical industry and role that data analytics plays in supply chain management. The objective of this paper is to provide a use case example of implementation of a supply chain blueprint model including specifics of technology platforms, planning and optimization tools, and value stream mapping that have enabled tremendous cost savings at AstraZeneca. Lessons learned from experience with consulting to other companies in the biopharmaceutical space in the area of data analytics and strategy are outlined. The importance of fostering a two-way dialogue between members of the business community and educators and introducing new programs like the future leaders program and Supply Chain Boards in bridging the gap between theory and practice through meaningful partnerships is also discussed.


Pharmaceutical industry Supply chain management Data analytics Technology platforms Planning and optimization tools Value stream mapping 


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2019

Authors and Affiliations

  • Mark Holder
    • 1
  • Amit Devpura
    • 1
  • Anthony Lee
    • 2
  • Suresh Chandran
    • 3
    Email author
  1. 1.AstraZenecaCambridgeUK
  2. 2.A4P Inc.PhiladelphiaUSA
  3. 3.Drexel UniversityPhiladelphiaUSA

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