Telling and Showing: The Shared Decisions About Dissemination

  • Tineke Abma
  • Sarah Banks
  • Tina Cook
  • Sónia Dias
  • Wendy Madsen
  • Jane Springett
  • Michael T. Wright

Chapter Summary


In this chapter we will consider the collaborative steps that need to be taken to narrate the participatory research process and findings. Telling and showing, often called dissemination, is about sharing knowledge with others. This may include searching for useful “evidence” generated by the research, deciding what audience groups should be reached and which media and narrative forms are appropriate for promoting social change. Examples are presented to assist you in facilitating a group process for disseminating research findings. Stumbling blocks particular to this collaborative process will be discussed, and we offer some solutions.


To guide you in disseminating research findings for the promotion of social change.

Central Question

How do we disseminate participatory research findings?


Audiences Dissemination Core message Types of knowledge Representation 

Further Reading and Sources of Inspiration

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Tineke Abma
    • 1
  • Sarah Banks
    • 2
  • Tina Cook
    • 3
  • Sónia Dias
    • 4
  • Wendy Madsen
    • 5
  • Jane Springett
    • 6
  • Michael T. Wright
    • 7
  1. 1.Amsterdam Public Health Research InstituteVU University Medical CentreAmsterdamThe Netherlands
  2. 2.Department of SociologyDurham UniversityDurhamUK
  3. 3.Department of Disability and EducationLiverpool Hope UniversityLiverpoolUK
  4. 4.National School of Public HealthUniversidade Nova LisboaLisbonPortugal
  5. 5.School of Health, Medical & Applied SciencesCentral Queensland UniversityRockhamptonAustralia
  6. 6.Centre for Healthy Communities, School of Public HealthUniversity of AlbertaEdmontonCanada
  7. 7.Institute for Social HealthCatholic University of Applied SciencesBerlinGermany

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