The next step after gaining a knowledge base in fundamental analysis has to be converting that knowledge into action. A key weakness often mentioned in using fundamental analysis is that it is thought of as being too macro a viewpoint. Fundamental forces are perceived to not be actionable for day-to- day and minute-to-minute trading. This is a false viewpoint. Fundamental forces are not abstract concepts. They act on prices through a transmission mechanism: sentiment. Sentiment acts like gravity and exerts a force shaping price direction.