• Rick Hughes
  • Andrew Kinder
  • Cary L. Cooper


Assertiveness is the skill, art or ability to assert oneself. That’s the simple definition, but the execution or delivery of this can be much more complex. We will all have been influenced by the assertiveness skills (or lack) of our parents, significant others, friends and teachers when we were growing up and we will have been tainted by difficulties they might have had in relation to assertiveness.

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Rick Hughes
    • 1
  • Andrew Kinder
    • 2
  • Cary L. Cooper
    • 3
  1. 1.AberdeenUK
  2. 2.LondonUK
  3. 3.Manchester Business SchoolUniversity of ManchesterManchesterUK

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