Facebook Reactions: Impact of Introducing New Features of SNS on Social Capital

  • Rama Adithya VaranasiEmail author
  • Elaine Dicicco
  • Andrew Gambino
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 850)


Receiving feedback from connections is an important aspect of Social Network Sites (SNS). ‘Likes’ in Facebook (FB) is one such feature which allows users to receive feedback for their posts. However, due to likes restrictive ability in expressing feedback, FB released a new feature called ‘Reactions’. In this paper, we conducted a between-subjects experimental study (N = 44) that compares the effects of Facebook likes and reactions on perceived social capital. The results suggest that users who received reactions on their posts perceived higher levels of bridging and bonding social capital. Additionally, the effect of novelty was shown to be a mediator of these effects on social capital. These results help us understand the relationship maintenance, group cohesions, and user benefits of introducing a new feature into an SNS ecosystem.


Social networking sites Facebook groups Reactions and likes Social capital Novelty 


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Rama Adithya Varanasi
    • 1
    Email author
  • Elaine Dicicco
    • 2
  • Andrew Gambino
    • 3
  1. 1.Department of Information ScienceCornell UniversityIthacaUSA
  2. 2.Department of PsychologyPennsylvania State UniversityState CollegeUSA
  3. 3.College of CommunicationsPennsylvania State UniversityState CollegeUSA

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