Research on Information Interfaces Visual Search Efficiency and Matching Mechanism Based on Similarity Theory

  • Ya-jun Li
  • Ruiting YangEmail author
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 850)


Based on the similarity theory of visual search, this paper mainly studies the relationship between the characteristics of mobile phone interactive interface and the efficiency of visual search. Summing up the pictures’ background information and layout regularity from existing cases as the experimental variables, this paper conducts eye-tracking experiment. It studies the influence of the pictures’ background information and layout regularity on the efficiency of visual search through multifactor analysis of variance and average value comparing analysis on search time and fixation counts. The experimental results show that users’ visual search efficiency varies significantly with two variables, e.g., whether the pictures contain background information and whether the layout is regular.


Similarity theory Information interfaces Search efficiency Matching 



This study is supported by the Project supported by the National Social Science Foundation of China (Project No. 16BSH127).


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Nanjing University of Science and TechnologyNanjingChina

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