Research on Selection Differences Between Parent and Child on Toys

  • Yang GaoEmail author
  • Jun Wu
  • Po-Hsien Lin
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10911)


As the living standard is significantly improved due to economic development, more and more parents have reached the consensus on giving children happy childhood. Toys have become an important growth partner for children nowadays. Can the children be satisfied from the selective purchase behavior led by parents? Whether the parents’ selection is consistent with the children’s expectation becomes a topic for discussion. This research is one of the series of researches on the toy interest. This paper collects the preference information of parents and children on toys by the questionnaire, compares, quantitatively analyzes and learns about reasons resulted in the differences between parents and children in the toy selection. It is found in the research that: (1) there are differences between parents and children in the toy selection; (2) parents with different education backgrounds have different requirements on toys; (3) boys and girls have different selection on toys due to the genders; (4) parents will select different toys for children with different genders; (5) parents’ acuity on new and old toys is low. The research result can provide toy manufacturers with preference information of parents and children on toys and provide parents with suggestions on the toy selection.


Parent-child Toy Selection 


  1. 1.
    Liang, M.: Report for Toys and Baby Supplies Industry Development in China 2017. China Toys and Baby Supplies Association (2017)Google Scholar
  2. 2.
    Cross, G., Shengli, G.: Kids’ Stuff Gadgets: The Changes of Toys and the American Childhood World, 1st edn. Shanghai Translation Publishing House, Shanghai (2010)Google Scholar
  3. 3.
    Sang, Q.S., Wang, W.T.: Psychological Factors of Parents’ Selection and Purchase of Children’s Toys. Studies in Preschool Education (12), 52–55 (2008)Google Scholar
  4. 4.
    Bian, Y.F.: Investigation on the affecting factors of the selection and purchase of children toys. Psychol. Sci. Newslett. (05), 57-58 (1990)Google Scholar
  5. 5.
    Berenbaum, S.A., Hines, M.: Early androgens are related to childhood sex-typed toy preferences. Psychol. Sci. 3(3), 203–206 (1992)CrossRefGoogle Scholar
  6. 6.
    Du, D., Su, Y.J.: Effects of gender stereotypes and stereotypes information on the selection of toys for children aged 3–9. Psychol. Explor. 25(4), 56–61 (2005)Google Scholar
  7. 7.
    Caldera, Y.M., Huston, A.C., O’Brien, M.: Social interactions and play patterns of parents and toddlers with feminine, masculine and neutral toys. Child Dev. 60(1), 70–76 (1989)CrossRefGoogle Scholar
  8. 8.
    Bussey, K., Bandura, A.: Self-regulatory mechanisms governing gender development. Child Dev. (63), 1236–1250 (1992)CrossRefGoogle Scholar
  9. 9.
    Chen, Y.J.: Study on the Development of Gender Cognition of Preschool Children. Master’s thesis of Institute of Gender Education, National Kaohsiung Normal University (2004)Google Scholar
  10. 10.
    Tiger, L.: The Pursuit of Pleasure. Transaction Publishers, New Brunswick (1992)Google Scholar

Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Graduate School of Creative Industry DesignNational Taiwan University of ArtsNew Taipei CityTaiwan
  2. 2.School of Journalism and CommunicationAnhui Normal UniversityWuhuPeople’s Republic of China

Personalised recommendations