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Research on Selection Differences Between Parent and Child on Toys

  • Yang Gao
  • Jun Wu
  • Po-Hsien Lin
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10911)

Abstract

As the living standard is significantly improved due to economic development, more and more parents have reached the consensus on giving children happy childhood. Toys have become an important growth partner for children nowadays. Can the children be satisfied from the selective purchase behavior led by parents? Whether the parents’ selection is consistent with the children’s expectation becomes a topic for discussion. This research is one of the series of researches on the toy interest. This paper collects the preference information of parents and children on toys by the questionnaire, compares, quantitatively analyzes and learns about reasons resulted in the differences between parents and children in the toy selection. It is found in the research that: (1) there are differences between parents and children in the toy selection; (2) parents with different education backgrounds have different requirements on toys; (3) boys and girls have different selection on toys due to the genders; (4) parents will select different toys for children with different genders; (5) parents’ acuity on new and old toys is low. The research result can provide toy manufacturers with preference information of parents and children on toys and provide parents with suggestions on the toy selection.

Keywords

Parent-child Toy Selection 

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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Graduate School of Creative Industry DesignNational Taiwan University of ArtsNew Taipei CityTaiwan
  2. 2.School of Journalism and CommunicationAnhui Normal UniversityWuhuPeople’s Republic of China

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