Constructing and Analyzing a Measurement Model of Product Emotional Design

  • Hui-Yun YenEmail author
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10911)


The cultural consumer market, characterized by the aesthetic economy, experiential economy, and emotional consumption, has matured with the advent of the Internet and communication technology. This study investigated the commercial design products by professional designers and university students to determine the influences of product emotional design dimensions on consumers’ purchase intention of and preference for those products. The differences between currently available design products in the consumer market and the assignments of product design courses were explored and analyzed to identify the prevailing principles of product design at present. In addition to being integrated into design education to cultivate design talents who satisfy market needs, these principles can serve as a reference for related industries in product design. This study reached two conclusions. First, the proposed measuring scale for product emotional design is proven to be feasible. Second, the emotional design of a product influences preference for the product, which subsequently enhances purchase intention of it.


Product design Emotional design Purchase intention Preference 



The author gratefully acknowledge the support for this research provided by the Ministry of Science and Technology of Taiwan under grant No. MOST- 106-2221-E-034 -015.


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© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Department of AdvertisingChinese Culture UniversityTaipeiTaiwan

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