Applications of Metaphors in Jewelry Design

  • I. Ting Wang
  • Chien-Chih Ni
  • I-Wen Wu
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10911)


According to Michael Porter’s concept of building a competitive advantage on culture, what Taiwan lacks in its current economic development is a social value that encourages creativity and innovation, that is, a “economic culture” that supports an aesthetic economy. In the contemporary development of jewelry design, the role of jewelry design is directly or indirectly interpreted by the forms of jewelry. Jewelry is one of the best means to define characteristics, signify status, and deliver thoughts and culture. Jewelry gives consumers a sense of identity and carries ideas of a thinking design. Based on Chinese literature criticism, this study attempts to apply a specific model presented in the “Bi Xing” chapter of Liu Xie’s Wen-Xing-Diao-Long to develop a metaphorical design model. Through case study of jewelry works, this study explores use of metaphors in each work and discusses use of metaphors in a literary framework. In addition to investigating the forms and meanings of metaphors, this study also extends the jewelry design thinking model and conducts a quantitative evaluation of the proposed model. The results can not only offer guidance to metalworking instructions but also promote awakening of the aesthetic awareness in our culture, deepening of the power of jewelry design in our society, cross-domain cultural exchanges, and creation of a consciousness that speaks for the contemporary or the future society.


Jewelry design Thinking design Metaphor design model 


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Graduate School of Creative Industry DesignNational Taiwan University of ArtsNew Taipei CityTaiwan
  2. 2.Hsuan-Chung UniversityHsinshuTaiwan

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