A Study on the Behavior of Using Intelligent Television Among the Elderly in New Urban Areas
Objective: This paper centers on the behavior of using intelligent television among the elderly in new urban areas. The purposes of this study are: 1, finding if there is potential tendency of them to use intelligent television. 2, if there are significant differences in the aspect of physiological and psychological characteristics among the elderly who live in new urban areas, in small cities and in big cities. 3, finding out existing problems and their real needs and their wishes when using intelligent televisions. 4, providing meaningful references and theoretical foundations for entrepreneurs, markets and relevant departments in this field.
Background: Nowadays, the world is at a stage of rapid development, on the one hand, more and more people from the countryside flocking into the city, at the same time, many rural areas are developing themselves, which results in the accelerating process of urbanization and rapid rise of new cities. On the other hand, the aging of population situation becoming increasingly severe, older people experiencing problems with seeing or hearing (which afflict at least 20% of people over 65) find television easier to deal with, since it provides both verbal and visual information together . Thus watching TV is the first choice for the elderly on home entertainment. However, more and more old people haven’t prepared fully both physically and mentally to adapt to this kinds of changes, which leads to a series of social phenomena about how new urban senior citizens fit into the society. For example, masses of high-tech equipment and intelligent products have been brought about by the rapid development of information and intelligence, it tends to lead to confusion and frustration to the elderly in the course of using them. When it comes to old people who living in new urban areas, it is difficult for them to use a such thing. And it cannot be defined as a good intelligent product to meet their own entertainment needs and spiritual and cultural needs.
Methods: In this study, through the application 5W2H design method (who-the elderly; what-behavior of using intelligent television; when-when they use intelligent television; where-their own house; why-current products and relevant services are not good enough to satisfy their needs; how-analyze and figure out their true needs and propose practical suggestions; how much-make sure they can use intelligent televisions easily and enhance their sense of happiness), questionnaire survey (150 questionnaires were distributed equally in three groups) and in-depth research (5 senior representatives were observed and asked thoroughly in the process of using intelligent television). The study was conducted from May 2017 to January 2018 in 3 cities (Guangzhou, Wuhu, Maanshan) in China.
Results: The combining researches roughly demonstrated that there are several problems for most of the respondents in using intelligent television: 1, many treat intelligent television as normal television and refuse to learn how to maximize the usability of smart devices. 2, there are some differences among the elderly in new urban areas, in small cities and in big cities, but there are major differences between individuals. 3, the existing problems lies in: (a) hard to find which button on the remote control determines which function on the television screen along with too many buttons, messy function layout, unreasonable operation system, etc., (b) high error rate when using intelligent television; (c) lower subjective satisfaction during the due entertainment activity. 4, a large proportion of current standards for intelligent television are not very suitable for them in terms of: (a) too many buttons in one remote control, and sometimes there are even more than one remote control. (b) too many information on the screen. (c) lack of teaching video about how to use intelligent television.
Contribution: The value of this study lies in: 1, building a basic framework of ‘3E’Model (Easy and Efficient for the Elderly). 2, providing some references for the improvement of designing intelligent televisions and related devices. 3, enhancing the old people’s quality of recreational life and sense of fulfillment by reducing anxiety and better understanding during using intelligent televisions. 4, proposing the concept of intelligent television in the future. The prospect of personalized information services and interfaces, which can intelligently adapt to our changing circumstances and contexts, has the potential to dramatically change the way that we interact with a wide range of online services .
KeywordsThe elderly New urban areas Intelligent television Usability ‘3E’Model
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