Overcoming the Vulnerability of Older Adults in Contemporary Media Ecosystem (International Policies and Bulgarian Survey)

  • Lilia RaychevaEmail author
  • Nadezhda Miteva
  • Dobrinka Peicheva
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10926)


Population ageing and the development of modern media digital environment are two interlinked processes in contemporary world. A new media ecosystem, combining the traditional and the online media, has been formed. The trend of population ageing determines the need for urgent prevention of digital generation divide, i.e. of the vulnerability and the social exclusion of older people from the modern information and communication environment. In order to deal with the challenges to population ageing, it is important to analyze how these issues are presented in the media, and to seek information on the current good practices and deficits regarding media and older adults. For this purpose, the proposed text is based on a selection of important general and specialized institutional documents of the United Nations, the Council of Europe and the European Union on age discrimination and media policies. Against this background the paper presents the results of a survey, conducted to measure the extent of vulnerability of older users of media content, compared to younger generations in the constantly changing media ecosystem.


Older adults Vulnerability Policies on ageing usability Media ecosystem 



The text has been developed within the framework of two COST Actions of the European Commission: IS1402: Ageism - A Multi-National, Interdisciplinary Perspective and IS1404: Evolution of Reading in the Age of Digitization. The research has been supported by the National Scientific Fund of Bulgaria: projects DCOST 01/10-04.08.2017; DCOST 01/11-04.08.2017; DCOST 01.13/04.08.2017; DCOST 01.25/20.12.2017, and DN 05/11-14.12.2016. Some of the results have been presented at the International Conference “Consuming the Environment 2017 – Multidisciplinary Approaches to Urbanization and Vulnerability”. University of Gävle, Gävle, Sweden (December, 3–5 2017).


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Lilia Raycheva
    • 1
    Email author
  • Nadezhda Miteva
    • 1
  • Dobrinka Peicheva
    • 2
  1. 1.Faculty of Journalism and Mass CommunicationThe St. Kliment Ochridsky Sofia UniversitySofiaBulgaria
  2. 2.Faculty of PhilosophyThe Neophite Rilski South-West UniversityBlagoevgradBulgaria

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