Advertisement

Little Big Choices: Customization in Online User Experience

Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10920)

Abstract

Customization can be a decisive factor in improving online user experience. It is a procedure that allows users to get involved with an interactive system to obtain results that better match their needs. These results are achieved through a co-design process. To establish the importance of customization in this context, we developed a design project for online customization of lacrosse equipment for Ativo brand. It was intended for users to create their own lacrosse equipment, with the possibility of adapting them to their tastes and requirements. For the tool to become viable it was necessary to consider several interaction tasks. Screens were designed, first trough 11 wireframes and later through 194 visual layouts. The project was evaluated with usability tests, using a support questionnaire to verify tasks were effectively fulfilled. The result is a tool which allows wide customization of various options related to these products, their implementation on the brand website and improvement of its user experience.

Keywords

Customization Co-design User experience Interaction 

Notes

Acknowledgements

The authors would like to thank the funding support by the Foundation for Science and Technology of the Ministry of Science, Technology and Higher Education of Portugal under the project UID/EAT/04008/2013 (CIAUD).

References

  1. 1.
    Fan, H., Poole, M., Vilares, M.: What is personalization? Perspectives on the design and implementation of personalization in information systems. J. Org. Comput. Electron. Commer. 16(3–4), 179–202 (2006)Google Scholar
  2. 2.
    Cho, H.: Consumer acceptance of online customization for apparel. Ph.D. thesis, The Florida State University (2007)Google Scholar
  3. 3.
    Arora, N., Dreze, X., Ghose, A., Hess, J., Ivengar, R., Jing, B., Joshi, Y., Kumar, V., Lurie, N., Neslin, S., Sajeesh, S., Su, M., Syam, N., Thomas, J., Zhang, J.: Putting one-to-one marketing to work: personalization, customization, and choice. Mark. Lett. 19, 305–321 (2008)CrossRefGoogle Scholar
  4. 4.
    Mugge, R., Schoormans, J.P.L., Lange, A.: ‘Consumers’ appreciation of product personalization. In: Fitzsimons, G., Morwitz, V. (eds.) NA - Advances in Consumer Research, vol. 34, pp. 339–341. Association for Consumer Research, Duluth (2007)Google Scholar
  5. 5.
    Montgomery, A., Smith, M.A.: Prospects for personalization on the internet. J. Interact. Mark. 23(2), 130–137 (2008)CrossRefGoogle Scholar
  6. 6.
    Vesanen, J.: What is personalization? – A literature review and framework. Helsinki School of Economics. Working Papers (2005)Google Scholar
  7. 7.
    Peppers, D., Rogers, M.: Managing Customer Relationships: A Strategic Framework. Wiley, Hoboken (2004)Google Scholar
  8. 8.
    Ball, A.D., Coelho, P.S., Vilares, M.J.: Service Personalization and Loyalty. Marketing Department Faculty Publications, Paper 13 (2006)Google Scholar
  9. 9.
    Mugge, R., Schifferstein, H., Schoormans, J.: Personalizing product appearance: the effect on product attachment. In: Kortgouzu, A. (ed.) Proceedings of the Fourth International Conference on Design and Emotion, Ankara (2004)Google Scholar
  10. 10.
    Schifferstein, H., Zwartkruis-Pelgrim, E.: Consumer-product attachment: measurement and design implications. Int. J. Des. 2(3), 1–14 (2008)Google Scholar
  11. 11.
    Babich, N.: The Difference Between Customization and Personalization. https://uxplanet.org/the-difference-between-customization-and-personalization-624ddd70b163. Accessed 12 Sept 2017
  12. 12.
    Lee, M.: Designing personalization in technology-based services. Ph.D. thesis, Carnegie Mellon University, Pittsburgh (2013)Google Scholar
  13. 13.
    Schade, A.: Customization vs. Personalization in the User Experience. https://www.nngroup.com/articles/customization-personalization. Accessed 22 May 2017
  14. 14.
    Lee, S., Kunz, G., Fiore, A., Campbell, J.: Acceptance of mass customization of apparel: merchandising issues associated with preference for product, process, and place. Cloth. Text. Res. J. 20(3), 138–146 (2000)CrossRefGoogle Scholar
  15. 15.
    Ribeiro, L., Miguel, R., Pereira, M., Barata, J., Silva, M.: Implementation of mass customisation: the case of the apparel industry. In: Global Fashion Conference (2014)Google Scholar
  16. 16.
    Sanders, E., Stappers, P.: Co-creation and the new landscapes of design. CoDesign Int. J. CoCreation Des. Arts 4(1), 5–18 (2008)Google Scholar
  17. 17.
    Visser, F.: Bringing the everyday life of people into design. Ph.D. thesis, TU Delft (2009)Google Scholar
  18. 18.
    Buxton, B.: Sketching User Experiences: Getting the Design Right and the Right Design. Elsevier, London (2010)Google Scholar

Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.CIAUD – Research Center for Architecture, Urban Planning and Design, Lisbon School of ArchitectureUniversity of LisbonLisbonPortugal

Personalised recommendations