Aesthetic Experimental Study on Information Visualization Design Under the Background of Big Data

  • Tian Lei
  • Nan NiEmail author
  • Qiumeng Zhu
  • Sijia Zhang
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10919)


Information visualization is a pragmatic and artistic means of expression. It is a visual communication art oriented on effective communication that is based on accurate functional claims. Visualization design should follow the principle of formal beauty and combine the content with the form organically to achieve the purpose of disseminating information while entertaining the users with beauty. This article starts with the principle of formal beauty and experimentally studies the influence mechanism of aesthetics on the readability of visualization methods, the accuracy of information delivery and the user’s reading experience. This article will propose an effective way to enhance the attractiveness of information visualization and communicate performance from the perspective of formal beauty.


Information visualization Formal beauty principle Aesthetic experience 


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© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.School of Mechanical Science and EngineeringHuazhong University of Science and TechnologyWuhanChina

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