Advertisement

Value Creation and Competitive Advantage Models

  • Andrzej Wodecki
Chapter

Abstract

We have entered the twenty-first century full of fears, with many unresolved global problems such as armed conflicts or unstable financial systems, yet at the same time with the expectation of not only solving the problems but also creating systems that offer unimaginable possibilities. As at the beginning of 2018, we are seeing more and more hope in widely understood systems of machine learning and Artificial Intelligence (AI). Increasingly available and more efficient computing power combined with the growing interest from industry contribute to the intensive development of AI methods and technologies, which turn out to be good and efficient and can be used to design and commercialize new, smart, connected products (see e.g. Porter and Heppelmann 2014). This positive relation between the sectors of education, science and industry (see e.g. Shoham et al. 2017) currently causes an exponential increase in the capabilities of systems, resulting in new concepts for products, services or business models.

References

  1. Abramowicz, W., Kalczyński, P., & Węcel, K. (2002). Knowledge Representation Standards. In Filtering the Web to Feed Data Warehouses (pp. 41–74). London: Springer. https://doi.org/10.1007/978-1-4471-0137-6_3.CrossRefGoogle Scholar
  2. Adner, R., & Zemsky, P. B. (2004). A Demand Based View of Sustainable Competitive Advantage. SSRN Electronic Journal https://doi.org/10.2139/ssrn.651184.
  3. Bednarz, J. (2011). Klasyczne a nowe teorie przewagi konkurencyjnej przedsiębiorstw. Prace I Materiały Instytutu Handlu Zagranicznego Uniwersytetu Gdańskiego, (nr 30), 112–122.Google Scholar
  4. Bitran, G. R., Gurumurthi, S., & Sam, S. L. (2007). The Need for Third-Party Coordination in Supply Chain Governance – ProQuest. MIT Sloan Management Review, 48, 30–37.Google Scholar
  5. Bounfour, A., & Edvinsson, L. (2012). Intellectual Capital for Communities. London and New York: Routledge.Google Scholar
  6. Bovet, D., & Martha, J. (2000). Value Nets: Reinventing the Rusty Supply Chain for Competitive Advantage. Strategy & Leadership, 28(4), 21–26. https://doi.org/10.1108/10878570010378654.CrossRefGoogle Scholar
  7. Bowman, C., & Ambrosini, V. (2000). Value Creation Versus Value Capture: Towards a Coherent Definition of Value in Strategy. British Journal of Management, 11(1), 1–15. https://doi.org/10.1111/1467-8551.00147.CrossRefGoogle Scholar
  8. Bughin, J., Hazan, E., Ramaswamy, S., Chui, M., Allas, T., Dahlstrom, P., et al. (2017). Artificial Intelligence. McKinsey Global Institute. Retrieved from https://www.mckinsey.com/~/media/McKinsey/Industries/Advanced%20Electronics/Our%20Insights/How%20artificial%20intelligence%20can%20deliver%20real%20value%20to%20companies/MGI-Artificial-Intelligence-Discussion-paper.ashx
  9. Cuesta, J. C., Luokkanen-Rabetino, K., & Stanoevska-Slabeva, K. (2010). Grid Value Chains – What Is a Grid Solution? In Grid and Cloud Computing (pp. 83–96). Berlin/Heidelberg: Springer. https://doi.org/10.1007/978-3-642-05193-7_6.CrossRefGoogle Scholar
  10. Davenport, T. H., & Prusak, L. (2000, August). Working Knowledge – How Organizations Manage What They Know. Ubiquity, 2000, 2-es. https://doi.org/10.1145/347634.348775.CrossRefGoogle Scholar
  11. Dyer, J. H., & Singh, H. (1998). The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage. Academy of Management Review, 23(4), 660. https://doi.org/10.2307/259056.CrossRefGoogle Scholar
  12. Eaton, B. D., Elaluf-Calderwood, S. M., & Sørensen, C. (2010). The Role of Control Points in Determining Business Models for Future Mobile Generative Systems (pp. 459–463). Presented at the 2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR), IEEE. https://doi.org/10.1109/ICMB-GMR.2010.39.
  13. Edvinsson, L., & Malone, M. S. (1997). Intellectual Capital: Realizing Your Company’s True Value by Finding It’s Hidden Roots. New York: Harper Business.Google Scholar
  14. Ermine, J.-L. (2013). A Knowledge Value Chain for Knowledge Management. Journal of Knowledge & Communication Management, 3(2), 85–101. https://doi.org/10.5958/j.2277-7946.3.2.008.CrossRefGoogle Scholar
  15. Evans, P. B., & Wurster, T. S. (1997). Strategy and the New Economics of Information. Harvard Business Review, Sept–Oct, 70–82. Harvard University.Google Scholar
  16. Foray, D. (2004). Economics of Knowledge. Cambridge: MIT Press.Google Scholar
  17. Frické, M. (2008). The Knowledge Pyramid: A Critique of the DIKW Hierarchy. Journal of Information Science, 35(2), 131–142. https://doi.org/10.1177/0165551508094050.CrossRefGoogle Scholar
  18. Gebhart, M., Giessler, P., & Abeck, S. (2016). Flexible and Maintainable Service-Oriented Architectures with Resource-Oriented Web Services. Emerging Trends in the Evolution of Service-Oriented and Enterprise Architectures, 111(1&2), 23–39. https://doi.org/10.1007/978-3-319-40564-3_3.CrossRefGoogle Scholar
  19. Gleick, J. (2011). The Information: A History, a Theory, a Flood. New York: Pantheon Books.Google Scholar
  20. Godlewska-Majkowska, H., Łyciuk-Bzdyra, M., Wodecki, A., Zarębski, P., & Zarębski, K. (2010). Atrakcyjność inwestycyjna polskich regionów w 2007 roku. Studia I Analizy Instytutu Przedsiębiorstwa, Innowacyjność jako czynnik wzrostu atrakcyjności inwestycyjnej polskich regionów w latach 2002–2007, 55–234.Google Scholar
  21. Gunasekaran, A., & Ngai, E. W. T. (2004). Information Systems in Supply Chain Integration and Management. European Journal of Operational Research, 159(2), 269–295. https://doi.org/10.1016/j.ejor.2003.08.016.CrossRefGoogle Scholar
  22. Hall, R. (1993). A Framework Linking Intangible Resources and Capabilities to Sustainable Competitive Advantage. Strategic Management Journal, 14(8), 607–618. https://doi.org/10.1002/smj.4250140804.CrossRefGoogle Scholar
  23. Hoyt, J., & Huq, F. (2000). From Arms-Length to Collaborative Relationships in the Supply Chain. International Journal of Physical Distribution & Logistics Management, 30(9), 750–764. https://doi.org/10.1108/09600030010351453.CrossRefGoogle Scholar
  24. Iansiti, M., & Levien, R. (2004). The Keystone Advantage. Boston: Harvard Business Press.Google Scholar
  25. Le Blanc, B., & Ermine, J.-L. (2011). A Shannon’s Theory of Knowledge. In Creating Collaborative Advantage Through Knowledge and Innovation (Vol. 5, pp. 51–67). World Scientific. https://doi.org/10.1142/9789812707482_0004.
  26. Li, Y., Roy, U., Shin, S.-J., & Lee, Y. T. (2015). A “Smart Component” Data Model in PLM (pp. 1388–1397). Presented at the 2015 IEEE International Conference on Big Data (Big Data), IEEE. https://doi.org/10.1109/BigData.2015.7363899.
  27. Lippman, S. A., & Rumelt, R. P. (2003). A Bargaining Perspective on Resource Advantage. Strategic Management Journal, 24(11), 1069–1086. https://doi.org/10.1002/smj.345.CrossRefGoogle Scholar
  28. Lusch, R. F., Vargo, S. L., & Malter, A. J. (2006). Marketing as Service-Exchange: Taking a Leadership Role in Global Marketing Management. Organizational Dynamics, 35, 264–278.CrossRefGoogle Scholar
  29. Lusch, R. F., Vargo, S. L., & O’Brien, M. (2007). Competing Through Service: Insights from Service-Dominant Logic. Journal of Retailing, 83(1), 5–18. https://doi.org/10.1016/j.jretai.2006.10.002.CrossRefGoogle Scholar
  30. Lusch, R. F., Vargo, S. L., & Tanniru, M. (2009). Service, Value Networks and Learning. Journal of the Academy of Marketing Science, 38(1), 19–31. https://doi.org/10.1007/s11747-008-0131-z.CrossRefGoogle Scholar
  31. MacDonald, G., & Ryall, M. D. (2004). How Do Value Creation and Competition Determine Whether a Firm Appropriates Value? Management Science, 50(10), 1319–1333. https://doi.org/10.1287/mnsc.1030.0152.CrossRefGoogle Scholar
  32. Mazur, M. (1970). Jakościowa teoria informacji. Warsaw: Wydawnictwa Naukowo-Techniczne.Google Scholar
  33. Mercier-Laurent, E., Owoc, M. L., & Boulanger, D. (2016). In E. Mercier-Laurent, M. L. Owoc, & D. Boulanger (Eds.), Artificial Intelligence for Knowledge Management (Vol. 469). Cham: Springer. https://doi.org/10.1007/978-3-319-28868-0.CrossRefGoogle Scholar
  34. Min, S., Mentzer, J. T., & Ladd, R. T. (2007). A Market Orientation in Supply Chain Management. Journal of the Academy of Marketing Science, 35(4), 507–522. https://doi.org/10.1007/s11747-007-0020-x.CrossRefGoogle Scholar
  35. Nonaka, I. (1994). A Dynamic Theory of Organizational Knowledge Creation. Organization Science, 5(1), 14–37. https://doi.org/10.1287/orsc.5.1.14.CrossRefGoogle Scholar
  36. Normann, R. (2001). Reframing Business. Chichester: Wiley.Google Scholar
  37. Normann, R., & Ramirez, R. (1993). From Value Chain to Value Constellation: Designing Interactive Strategy. Harvard Business Review, 71(4), 65–77.Google Scholar
  38. Norvig, P., & Russell, S. (2016). Artificial Intelligence: Modern Approach (3rd ed.). Upper Saddle River: Prentice Hall.Google Scholar
  39. Pagani, M. (2013). Digital Business Strategy and Value Creation: Framing the Dynamic Cycle of Control Points. MIS Quarterly, 37, 617–632.CrossRefGoogle Scholar
  40. Pil, F. K., & Holweg, M. (2006). Evolving from Value Chain to Value Grid. MIT Sloan Management Review, 47, 72–80.Google Scholar
  41. Porter, M. E. (2008). Competitive Advantage. New York: Simon and Schuster.Google Scholar
  42. Porter, M. E., & Heppelmann, J. E. (2014). How Smart, Connected Products Are Transforming Competition. Harvard Business Review, 92, 64–88.Google Scholar
  43. Porter, M. E., & Heppelmann, J. E. (2015). How Smart, Connected Products Are Transforming Companies. Harvard Business Review, 93(10), 96–114.Google Scholar
  44. Porter, M. E., & Millar, V. A. (1985). How Information Gives You Competitive Advantage. Harvard Business Review, 63(4), 149–160.Google Scholar
  45. Prahalad, C. K., & Hamel, G. (1990). The Core Competence of the Corporation. Harvard Business Review, 68(3), 79–91.Google Scholar
  46. Quinn, J. B. (1992). Intelligent Enterprise. New York: Simon and Schuster.Google Scholar
  47. Ransbotham, S., Kiron, D., Gerbert, P., & Reeves, M. (2017). Reshaping Business with Artificial Intelligence. MIT Sloan Management Review.Google Scholar
  48. Rószkiewicz, M., Węziak, D., & Wodecki, A. (2007). Kapitał intelektualny Lubelszczyzny – Propozycja operacjonalizacji i pomiaru. Studia Regionalne I Lokalne, 2(28), 59–88.Google Scholar
  49. Rowley, J. (2007). The Wisdom Hierarchy – Representations of the DIKW Hierarchy. Journal of Information Science, 33(2), 163–180. https://doi.org/10.1177/0165551506070706.CrossRefGoogle Scholar
  50. Sambamurthy, V., Bharadwaj, A. S., & Grover, V. (2003). Shaping Agility Through Digital Options – Reconceptualizing the Role of Information Technology in Contemporary Firms. Management Information Systems Quarterly https://doi.org/10.2307/30036530.
  51. Shannon, C. E., & Weaver, W. (1949). The Mathematical Theory of Information. https://doi.org/10.1234/12345678.
  52. Shoham, Y., Perrault, R., Brynjolfsson, E., Clark, J., & LeGassick, C. (2017). Artificial Intelligence Index (pp. 1–101). Retrieved from https://aiindex.org/#report
  53. Simon, H. A. (1977). The New Science of Management Decision (Rev. ed.). Englewood Cliffs: Prentice Hall.Google Scholar
  54. Stabell, C. B., & Fjeldstad, Ø. D. (1998). Configuring Value for Competitive Advantage: On Chains, Shops, and Networks. Strategic Management Journal, 19(5), 413–437. http://doi.org/10.1002/(SICI)1097-0266(199805)19:5<​413::AID-SMJ946>3.3.CO;2-3.CrossRefGoogle Scholar
  55. Stanoevska-Slabeva, K., & Talamanca, C. (2007). Development of a Generic Value Chain for the Grid Industry. Grid Economics and Business Models: 4th International Workshop, GECON 2007, Rennes, France, August 28, 2007, Proceedings (pp. 44–57).Google Scholar
  56. The Effect of Acceleration Techniques on Product Development Time J. Zirger and Janet L. Hartley, IEEE Transactions on Engineering Management (May 1996). pp. 143–152. (1996). Journal of Product Innovation Management, 13(6), 555–556. https://doi.org/10.1016/S0737-6782(96)89830-4.CrossRefGoogle Scholar
  57. Thompson, J. D. (1967). Organizations in Action. New York: McGraw Hill.Google Scholar
  58. Trossen, D., & Fine, C. (2005). Value Chain Dynamics in the Communication Industry. MIT Communications Future Programme, MIT.Google Scholar
  59. Vargo, S. L., & Lusch, R. F. (2004). Evolving to a New Dominant Logic for Marketing. Journal of Marketing, 68(1), 1–17. https://doi.org/10.1509/jmkg.68.1.1.24036.CrossRefGoogle Scholar
  60. Vargo, S. L., & Lusch, R. F. (2008). Service-Dominant Logic: Continuing the Evolution. Journal of the Academy of Marketing Science, 36(1), 1–10. https://doi.org/10.1007/s11747-007-0069-6.CrossRefGoogle Scholar
  61. von Tunzelmann, N. (2005). J. Mokyr, The Gifts of Athena – Historical Origins of the Knowledge Economy, Princeton University Press, Princeton and Oxford (2002). Information Economics and Policy, 17(2), 271–273. https://doi.org/10.1016/j.infoecopol.2004.10.001.CrossRefGoogle Scholar
  62. Wang, C. L., & Ahmed, P. K. (2013). The Knowledge Value Chain: A Pragmatic Knowledge Implementation Network. Handbook of Business Strategy, 6(1), 321–326. https://doi.org/10.1108/08944310510558115.CrossRefGoogle Scholar
  63. Wernerfelt, B. (1984). A Resource-Based View of the Firm. Strategic Management Journal, 5(2), 171–180. https://doi.org/10.1002/smj.4250050207.CrossRefGoogle Scholar
  64. Woodward, J. (1970). Industrial Organization Behavior and Control. Oxford: Oxford University Press.Google Scholar
  65. Zawiła-Niedźwiecki, J. (2015a). Structuring Knowledge Management – Classical Theory, Strategic Initiation and Operational Knowledge Management (Part I). Foundations of Management, 7(1). https://doi.org/10.1515/fman-2015-0041.CrossRefGoogle Scholar
  66. Zawiła-Niedźwiecki, J. (2015b). Structuring Knowledge Management – Levels, Resources and Efficiency Areas of Knowledge Management (Part II). Foundations of Management, 7(1). https://doi.org/10.1515/fman-2015-0042.CrossRefGoogle Scholar
  67. Zhao, J. L., Tanniru, M., & Zhang, L.-J. (2007). Services Computing as the Foundation of Enterprise Agility: Overview of Recent Advances and Introduction to the Special Issue. Information Systems Frontiers, 9(1), 1–8. https://doi.org/10.1007/s10796-007-9023-x.CrossRefGoogle Scholar

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Andrzej Wodecki
    • 1
  1. 1.Warsaw University of TechnologyWarsawPoland

Personalised recommendations