International Strategy

  • Adriana Calvelli
  • Chiara Cannavale


This chapter explores the different strategic paths that international firms can follow when they enter host markets. Strategy is meant as the result of the external and internal analysis, and through the empirical evidences, we highlight the challenges and new trends connected to the different paths: expansion, diversification, downsizing, and re-focusing. To be competitive, firms need to find the right balance between standardization and adaptation, which is connected also to the kind of coordination international firms develop to guarantee the survival of the system they build cross-countries.


International strategy Diversification Expansion Down-sizing Re-focusing 


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© The Author(s) 2019

Authors and Affiliations

  • Adriana Calvelli
    • 1
  • Chiara Cannavale
    • 1
  1. 1.Parthenope University of NaplesNapoliItaly

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