Study on Children’s Toy Design Based on Perceptual Evaluation

  • Bin Jiang
  • Haoran NiEmail author
  • Yingying Miao
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10901)


With the development of society, the demand of consumers shifts from material demand to emotional demand. The consumer - centered designer is asking for more. Perceptual technology, is a kind of “consumers’ perceptual translated into product design elements of technology”, which aims to explore some of the emotional reaction, for the product to convert these reactions to design products and consideration should be paid attention to by the conditions. Perceptual evaluation can help designers to grasp the emotional needs of consumers scientifically and accurately extract design elements. In view of the importance of children in family, it is particularly important to study the emotional needs of children’s toy consumers. Methods by using the method of psychological measurement, semantic research for consumers, by interview or questionnaire to the respondents information such as language, actions, expressions, gestures were analyzed, and the master consumers emotional appeal for children’s toys. Through the material image experiment, the perceptual evaluation of the material is studied, and the design language is acquired. Conclusion the emotional demand of children’s toy consumers is analyzed, and the emotional tendency is quantified, and the excellent design language is extracted accurately. It provides scientific theoretical support for the product design of children’s toys, and provides reference for the selection of color, material and processing technology of the products.


Emotional evaluation Children’s toys Emotional design The semantic method 



The authors are grateful for the financial support provided by “The general project of Humanities and social sciences of Ministry of Education” (17YJA760022).


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.School of Design Arts and MediaNanjing University of Science and TechnologyNanjingChina
  2. 2.Engineering Training CenterNanjing University of Science and TechnologyNanjingChina

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