Here, trends in mass media consumption and media technologies in terms of their associations with other aspects of American society are examined. Jones probes the common claims about mass media, examining the data from the Social Capital Community Benchmark Survey 2000 (SCCBS2000) and GSS in the 2000s. Despite a declining readership of newspapers and fears that new media such as television and the Internet will weaken American society, the data reveal that Americans are not watching considerably more TV than in the 1970s, while Internet hours are positively associated with measures of social capital with a tail-off after 20 hours per week.
KeywordsNewspaper readership Internet use Television viewing New technology
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