The Case Story of Inga, an Estonian Craft Shop Owner in Finland

The Nordic Diaspora—So Familiar But So Different
  • Satu AaltonenEmail author
  • Elisa Akola
Part of the Contributions to Management Science book series (MANAGEMENT SC.)


This chapter reveals the essential roles of trust and bridging social capital in an immigrant business start-up process, which takes place in an environment lacking business opportunities based on serving one’s own ethnic community. The narrative unveils how the business start-up process of Inga—an Estonian in Finland—is intertwined with the personal and professional processes of her social inclusion in a new host country. There were several liabilities to overcome during the business start-up process, despite the cultural proximity of her home and host countries. Her story reveals a little-studied phenomenon of the Nordic diaspora.


Immigrant entrepreneurs Trust Bridging social capital Start-up Nordic diaspora 


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2019

Authors and Affiliations

  1. 1.Turku School of EconomicsUniversity of TurkuTurkuFinland

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