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Perspectives on Political Consumerism

  • Carolin V. Zorell
Chapter

Abstract

This chapter provides a comprehensive overview of the current state of research on political consumerism in political science, sociology and social psychology. In a rather unprecedented way, the author interweaves the various insights and clarifies, first, how the many terms that are being used to refer to political consumerism (e.g. ethical, green) compare with each other and with other political participation modes. The discussion highlights the contrary nature of boycotting and buycotting and provides a clear conceptualisation of them as two ‘sides’ of political consumerism. Afterwards, the author connects this insight with perspectives of sociology and social psychology on the drives of political consumerism. From this she proposes two classes of concepts which help attain an improved understanding of boycotting and buycotting: underlying values and/or norms that relate to fundamental issues in life; and familiarity with information about the backgrounds of a purchase and the confidence individuals have in them.

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© The Author(s) 2019

Authors and Affiliations

  • Carolin V. Zorell
    • 1
  1. 1.University of MannheimMannheimGermany

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