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Antibiotics in France and Italy: A Linguistic Analysis of Policies and Practices Compared to Danish Standards

  • Kirsten A. Jeppesen Kragh
  • Erling Strudsholm
Chapter

Abstract

This chapter is a comparative linguistic study that examines the annual European Antibiotic Awareness Day campaign material to prescribers and potential users in three different language societies: Denmark, France, and Italy. The study finds subtle yet distinct differences in terms of addressivity and formality: notably, the Danish campaign addresses their recipients directly and informs them informally. These observations may point to a more direct form of communication in Denmark, which could indicate a more egalitarian relationship. This relationship could be one of the reasons why Danes consume much less antibiotics and struggle much less with less antimicrobial resistance.

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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Kirsten A. Jeppesen Kragh
    • 1
  • Erling Strudsholm
    • 1
  1. 1.Department of English, Germanic and Romance StudiesUniversity of CopenhagenCopenhagenDenmark

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