Motivational Profiles of Chilean B Corp Entrepreneurs

  • Florentine Mariele Sophie Roth
  • Ingo Winkler


This chapter presents motivational profiles that group B Corp entrepreneurs with similar values and motivations with the aim to theoretically conceptualize different motivational types of B Corp entrepreneurs in Chilean B Corps. Empirically based typifications have the advantage to make the emerged data more tangible and coherent while maintaining a high level of the data’s richness. The value dimensions of achievement and universalism—directly opposite values in the Schwartz’ theory, yet, also values that had the highest impact on the motivation of the B Corp entrepreneurs in this study—form the two dimensions along which the profiles are developed. The chapter describes the following four motivational profiles in detail: the social idealist, the sustainable impact seeker, the hybrid achiever, and the self-sustaining hedonist.


Motivational profiles Social idealist Sustainable impact seeker Hybrid achiever Self-sustaining hedonist 


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Florentine Mariele Sophie Roth
    • 1
  • Ingo Winkler
    • 2
  1. 1.HausachGermany
  2. 2.Department of Marketing and ManagementUniversity of Southern DenmarkOdense MDenmark

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