Schwartz’ Values and Motivation Theory

  • Florentine Mariele Sophie Roth
  • Ingo Winkler


Shalom H. Schwartz’ values and motivation theory constitutes the conceptual backbone of this book. This chapter introduces the reader to both the early and the refined version of the theory. It provides an overview of the various values and sub-values and the dynamic relationship between them. Schwartz arranges the values on a circular motivational continuum. Attending to this continuum, the chapter illustrates the existence of two underlying bipolar dimensions, namely, (a) self-enhancement vs. self-transcendence and (b) change vs. conservation.


Shalom H. Schwartz Values and motivation theory Circular motivational continuum 


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Florentine Mariele Sophie Roth
    • 1
  • Ingo Winkler
    • 2
  1. 1.HausachGermany
  2. 2.Department of Marketing and ManagementUniversity of Southern DenmarkOdense MDenmark

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