The B Corp Movement

  • Florentine Mariele Sophie Roth
  • Ingo Winkler


This chapter refers to the concept of the hybrid organization and places B Corps along the dimensions of mission motivation and profit motivation. It also illuminates the historical development of the B movement, both internationally and in Chile. The values and motivations of the movement suggest that B Corps not only aim at solving societal and environmental problems but also envisage a sustainable change. As Sistema B’s co-founder Pedro Tarak (Redefinir el sentido del éxito, 2016) emphasized, the rationale of the movement is to create a new economic sector that will convert into a unique collective voice telling the world that it is time to redefine success and companies are not only to strive for being the best in the world but the best for the world.


B movement B Lab Sistema B Hybrid organization 


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Florentine Mariele Sophie Roth
    • 1
  • Ingo Winkler
    • 2
  1. 1.HausachGermany
  2. 2.Department of Marketing and ManagementUniversity of Southern DenmarkOdense MDenmark

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