Constructing the Televideofilm: Corporatization, Genrefication, and the Blurring Boundaries of Nigerian Media
Tsika’s chapter examines several Nollywood genres that have helped to generate and continue to depend upon intermedial expansiveness. Tsika notes that, as a popular industry, Nollywood is invested not in the auteurist upholding of an exceptional art object but in the manufacturing of “flow,” of a sense of stylistic and ideological continuity among thousands of films, which recalls some of the central tenets of television studies. Thus, Tsika argues that Nollywood is part of an expansive intermedial story, by which Nollywood joins other popular African industries in developing across previously sacrosanct, medium-specific borders. Tsika proposes that in today’s Nigeria, the concept of “genres in transition” entails the migration of generic forms across media and platforms rather than their fundamental transformation.
KeywordsNollywood African cinema Transmediality Intermediality Convergence
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