Prime Ministerial Political Communication and Media Management in European Monetary Policy

  • Birgit Bujard
Part of the Contributions to Political Science book series (CPS)


The chapter analyses to what extent a prime minister can shape public debate as an opinion leader and contribute to his position as a predominant prime minister. In order to do so it is helpful to analyse (a) his public statements on an issue and (b) their coverage by the media. In this chapter this is done by taking a single example for each of the four prime ministers with reference to a specific European monetary policy event or initiative.


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2019

Authors and Affiliations

  • Birgit Bujard
    • 1
  1. 1.CologneGermany

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