The Future of Ethics in Tourism

  • David A. FennellEmail author


This chapter develops a framework for the future of ethics in tourism. Beyond a brief summary of the history and evolution of ethics in tourism, the discussion turns to an overview of social contract theory and codes of ethics in tourism, with a focus on the UNWTO Global Code of Ethics for Tourism (GCET) and the new Framework Convention on codes of ethics, and finally to the proposed model on ethics. The model is organised according to two principal domains: (A) Political and Economic Governance, and (B) Moral Governance, with this latter domain structured according to macro social contracts, micro social contracts, and hypernorms, all of which are informed by a pluralistic and integrated approach to moral theory.


Tourism ethics Social contracts Hypernorms Ethical pluralism 


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Authors and Affiliations

  1. 1.Brock UniversitySt. CatharinesCanada

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