Disciplining Girls Through the Technological Fix: Modernity, Markets, Materials
The aim of this chapter is to make visible why many MHM organizations and social businesses favor product-based solutions, what I deem “technological fixes” or overly simplified interventions that introduce new problems. Products are tangible, relatable, measurable, and, many MHM advocates argue, a “foot in the door.” But they also rely on social constructions of the “the good body” as one contained and disciplined as well as the assumption that markets can fix social problems. Instead of troubling the gendered, body-negative views of menstruation, MHM promotes “management” by the good biocitizen. Hence, the “good period” is the one we don’t know about; the “good girl” is one who hides her menstruation, thus singularly burdening girls with MHM. In this way, MHM devolves to a consumerist path to modernity rather than a program for progressive social change.
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