The Girling of Development

  • Chris Bobel


In this first of two contextualizing chapters, I examine what Lyndsay Hayhurst dubbed the “girling of development” or the strategic emphasis on girls’ as agents of economic growth that serves as the potent rationale for Menstrual Hygiene Management. Through this lens, providing girls with access to menstrual care materials and menstrual health education is the key that unlocks girls’ potential. I trace a brief history of the girling of development trend, including the Nike Foundation’s introduction of “The Girl Effect” in 2009 followed by a discussion of feminist critiques of this approach. While centering on girls is a step forward, critics argue, the “the turn toward the girl” is often reductive, superficial, and potentially dangerous in the ways it insufficiently addresses the complicated web of factors that contribute to girls’ vulnerabilities and positions girls as economic resources.


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Chris Bobel
    • 1
  1. 1.Department of Women’s, Gender and Sexuality StudiesUniversity of Massachusetts BostonBostonUSA

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