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Cracked it! pp 139-167 | Cite as

Redefine the Problem: The Design Thinking Path

  • Bernard Garrette
  • Corey Phelps
  • Olivier Sibony
Chapter

Abstract

The design thinking path to problem solving is appropriate whenever the problem is human centered, complex, and too poorly understood to be defined using the analytical TOSCA approach. In design thinking, the problem owner you consider is the user of the solution you are trying to design. Typically, this is a product or service, but the design thinking path can be used to create a strategy, an organization, and so on. To state the problem, a designer will first empathize with users through observation, empathy and immersion, in order to gain insights into the problems they face and the way they experience them. It will then become possible to define the problem with a set of design imperatives and a how-might-we design goal.

Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Bernard Garrette
    • 1
  • Corey Phelps
    • 2
  • Olivier Sibony
    • 1
  1. 1.HEC Paris School of ManagementJouy-en-JosasFrance
  2. 2.Desautels Faculty of ManagementMcGill UniversityMontrealCanada

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