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Cracked it! pp 35-52 | Cite as

The 4S Method

  • Bernard Garrette
  • Corey Phelps
  • Olivier Sibony
Chapter

Abstract

The 4S method is an integrated, four-stage problem-solving approach that combines the tools of strategy consulting with insights from cognitive science and design thinking. The first S is to State the problem properly, identifying the core question at hand as well as its context, owner, and stakeholders. The second S is to Structure the problem, either around candidate solution(s) you will test or by splitting the core question into sub-issues that you will investigate systematically. Third, you will Solve the problem. Three distinct paths are possible through these stages: the analytical paths of hypothesis-driven and issue-driven problem solving, discussed in Chaps.  4,  5,  6 and  7, and the creative path of design thinking, covered in Chaps.  8 and  9. Finally, the fourth stage is to Sell your solution to the problem owner.

Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Bernard Garrette
    • 1
  • Corey Phelps
    • 2
  • Olivier Sibony
    • 1
  1. 1.HEC Paris School of ManagementJouy-en-JosasFrance
  2. 2.Desautels Faculty of ManagementMcGill UniversityMontrealCanada

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