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Cracked it! pp 223-249 | Cite as

Sell the Solution: Recommendation Report and Delivery

  • Bernard Garrette
  • Corey Phelps
  • Olivier Sibony
Chapter

Abstract

Walking the audience through PowerPoint slides is both the most frequent and the least efficient way to deliver recommendations. The challenge is to steer a productive conversation with problem owners in which visual aids do not become visual impediments. Telling relevant stories and using striking examples can help. Handing out a neat and concise recommendation report is mandatory. The report must start with an executive summary and follow the storyline. If it takes the form of a slide deck, it must feature only one message per page. You can present supporting evidence with charts that you must keep relevant and simple. The chapter discusses various types of charts and templates, as well as guidelines to check and improve your presentations.

Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Bernard Garrette
    • 1
  • Corey Phelps
    • 2
  • Olivier Sibony
    • 1
  1. 1.HEC Paris School of ManagementJouy-en-JosasFrance
  2. 2.Desautels Faculty of ManagementMcGill UniversityMontrealCanada

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