Sell the Solution: Core Message and Storyline
Before reporting your recommendation, you must organize your findings into a compelling “story.” The most efficient storyline is a top-down pyramid that starts with communicating the core message head-on, and then discussing the few key points that collectively support it, while at the same time announcing the overall structure of the report. There are two main types of storylines: groupings and arguments. Groupings list key points of the same kind that detail the core message, such as the various reasons supporting your recommendation. By contrast, arguments present a flow of reasoning that connects each key point to the next. Typical arguments follow the situation–complication–resolution pattern, in which the third point solves the tension between the first two.