Entertainment Product Decisions, Episode 1: The Quality of the Entertainment Experience

  • Thorsten Hennig-ThurauEmail author
  • Mark B. Houston


In this chapter on entertainment product decisions, we take a deep dive into just what “quality” means in an entertainment context and the taste-dependency of the concept. We then study what makes an entertainment product a “high quality” one, and how such quality ultimately relates to product success. Because many entertainment products rely on a storyline, we also take a look at what makes a narrative “great”—including an examination of whether storyline development can (ever) be automated in the age of big data.


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2019

Authors and Affiliations

  1. 1.University of MünsterMünsterGermany
  2. 2.The Neeley School of BusinessTexas Christian UniversityFort WorthUSA

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