Creating Value, Making Money: Essential Business Models for Entertainment Products

  • Thorsten Hennig-ThurauEmail author
  • Mark B. Houston


How can value be generated with entertainment products? We introduce a value creation framework that identifies the leading institutions in this process that connects producers with consumers. We then overview the major studios, labels, and publishers that have dominated entertainment for decades and key transformational strategies, as well as the economic developments for key forms of entertainment—films, games, books, and music. We then isolate the specific paths from which any firm can choose to generate revenues and to manage the risk that is inherent in launching entertainment products.


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Copyright information

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Authors and Affiliations

  1. 1.University of MünsterMünsterGermany
  2. 2.The Neeley School of BusinessTexas Christian UniversityFort WorthUSA

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