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The Fundamentals of Entertainment

  • Thorsten Hennig-ThurauEmail author
  • Mark B. Houston
Chapter

Abstract

In this chapter, we define entertainment and lay out the data that demonstrate why entertainment matters. Not only does entertainment generate huge revenues, but it also has a pioneering influence on culture, in many ways. Entertainment shapes how our views of the world around us, impacts our language, can provide meaning to our human existence, and can motivate us to do better.

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Copyright information

© Springer International Publishing AG, part of Springer Nature 2019

Authors and Affiliations

  1. 1.University of MünsterMünsterGermany
  2. 2.The Neeley School of BusinessTexas Christian UniversityFort WorthUSA

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