Introduction: A Different Animal
This chapter contextualises the sport business marketplace. It begins by noting the radical expansion of the industry over the past few decades, from a modest amateur sector to an immense commercial powerhouse. Next, the chapter outlines sport’s remarkable and unique features from both an economic as well as a sociocultural perspective. In this respect, sport can inspire passion and people, it involves merchandise and money, supports ideology and identity, fosters community, enhances profile and professionalism, and generates sponsorship and symbolism. As a result—and as the motivation for this book—the right leadership, culture and innovative practices can create the foundation for social, cultural and commercial progress. The chapter also introduces several key concepts that permeate throughout all the chapters. In order to create a culture that enables innovation, attention has to be given to all aspects of innovation’s deployment. In particular, the book proposes that innovation must be considered within the context of a sport enterprise’s cultural perspective. Other themes address the necessity of bounded risk-taking, entrepreneurship, leadership, and the benefits that arise from an innovative culture. Finally, the chapter highlights the book’s culminating ‘Innovative Culture Framework’, which comprises the dimensions of (1) Leadership, (2) Aligning Business and Innovation Strategy, (3) Fostering Collaboration, (4) Reducing Fear of Failure and (5) Driving Openness to New Ideas. These dimensions provide the catalyst to foster a culture of innovation within sport enterprises to create new sport business trends and capture the resulting market opportunities.
KeywordsIndustry Commercial Innovation Culture Framework
- AT Kearney. (2014). Winning in the business of sports. https://www.atkearney.com/communications-media-technology/article?/a/winning-in-the-business-of-sports. Accessed 18 Oct 2017.
- Bailey, J. (2014). The global sport ecosystem. New York: RSR Partners.Google Scholar
- Basole, R. C. (2008). Visualization of interfirm relations in a converging mobile ecosystem. In 2008 7th International Conference on Mobile Business (pp. 65–74). IEEE.Google Scholar
- Burrow, G. (2013). Not just a game: The impact of sports on U.S. economy. http://www.economicmodeling.com/2013/07/09/not-just-a-game-the-impact-of-sports-on-u-s-economy/. Accessed 11 Oct 2017.
- Cashman, K. (2013). 7 ways leaders can foster innovation. https://www.forbes.com/sites/kevincashman/2013/08/21/7-ways-leaders-can-foster-innovation/#53ae220529a9. Accessed 15 Oct 2017.
- Cave, A. (2015). Discover the potential of sport: A £20 billion industry. http://www.telegraph.co.uk/investing/business-of-sport/potential-of-sport-20billion-industry/. Accessed 27 Nov 2017.
- Deloitte. (2017). Deloitte’s sports industry starting lineup: Trends expected to disrupt and dominate 2017. https://www2.deloitte.com/us/en/pages/consumer-business/articles/sports-business-trends-disruption.html. Accessed 6 Nov 2017.
- Downward, P., & Dawson, A. (2000). The economics of professional team sports. London: Routledge.Google Scholar
- Hamel, G. (2007). The future of management (Harvard Business Review). Boston: Harvard Press.Google Scholar
- Heitner, D. (2015). Sports industry to reach $73.5 billion by 2019. https://www.forbes.com/sites/darrenheitner/2015/10/19/sports-industry-to-reach-73-5-billion-by-2019/#3c52b5e91b4b. Accessed 12 Oct 2017.
- Hess, R., Nicholson, M., Stewart, B., & De Moore, G. (2008). A national game: A history of Australian rules football. Camberwell: Viking Penguin.Google Scholar
- Hwang, V. W. (2014). Your secret weapon in business: Culture. https://www.forbes.com/sites/victorhwang/2014/06/08/your-secret-weapon-in-business-culture/#40b72e9547c0. Accessed 19 Oct 2016.
- Kelly, E. (2015). Business ecosystems come of age – Introduction. Retrieved from https://dupress.deloitte.com/content/dam/dup-usen/articles/platform-strategy-new-level-business-trends/DUP_1048-Business-ecosystems-come-of-age_MASTER_FINAL.pdf. Accessed 10 Oct 2017.
- KPMG Report. (2016). The business of sports: Playing to win the game. Confederation of Indian Industry, KPMG.Google Scholar
- Maese, R. (2014). At World Cup, U.S. soccer fans converge by the thousands. https://www.washingtonpost.com/sports/dcunited/at-world-cup-us-soccer-fans-converge-by-the-thousands/2014/06/21/188e90e8-f8ca-11e3-a606-946fd632f9f1_story.html?utm_term=.63b99cbcf22b. Accessed 14 Oct 2017.
- Mason, R. (2015). Discover the potential of sport: A £20 billion industry. The Telegraph. http://www.telegraph.co.uk/investing/business-of-sport/potential-of-sport-20billion-industry/. Accessed 27 Nov 2017
- Nightengale, B. (2013, May 8). No joy in Wrigleyville as Cubs, neighbors clash. USA Today. https://www.usatoday.com/story/sports/mlb/cubs/2013/05/08/chicago-cubs-want-to-renovate-99-year-old-wrigley-field/2145735/. Accessed 23 Nov 2017.
- Oakley, B., & Green, M. (2001). The production of Olympic champions: International perspectives of elite sport development systems. European Journal for Sport Management, 8(1), 83–105.Google Scholar
- Pine, B. J., & Gilmore, J. H. (1999). The experience economy. Boston: Harvard Business School Press.Google Scholar
- Porter, M. (2004). Competitive advantage: Creating and sustaining superior performance. New York: Free Press.Google Scholar
- Rao, J., & Weintraub, J. (2013). How innovative is your company’s culture? https://sloanreview.mit.edu/article/how-innovative-is-your-companys-culture/. Accessed 3 Nov 2017.
- Ratneshwar, S., & Mick, D. (2005). Inside consumption: Consumer motives, goals and desires. Oxford: Routledge.Google Scholar
- Ritzer, G. (1998). The McDonaldization thesis. London: Sage.Google Scholar
- Schiuma, G. (2011). The value of arts for business. Cambridge, UK: Cambridge University Press.Google Scholar
- Schteiber, G. (2017). Sport has the power to change the world, Nelson Mandela. https://real-leaders.com/sport-has-the-power-to-change-the-worldnelson-mandela/. Accessed 11 Nov 2017.
- Sherwood, D. (2002). Creating an innovative culture. Oxford: Capstone Publishing.Google Scholar
- Skinner, J., & Smith, A. (2017). The uberization of the fitness industry. https://www.globalsportsjobs.com/article/the-uberization-of-the-fitness-industry/. Accessed 25 Sept 2017.
- Skinner, J., Stewart, B., & Edwards, A. (2003). The postmodernisation of rugby union in Australia. Journal of Football Studies, 6(1), 51–69.Google Scholar
- Skinner, J., Moston, S., & Engelberg, T. (2016). The evolution of anti-doping policy: Workplace implications for athletes. In M. Barry, J. Skinner, & T. Engelberg (Eds.), Research handbook of employment relations and sport. London: Edward Elgar Publishing.Google Scholar
- Stewart, B., Smith, A., & Nicholson, M. (2003). Sport consumer typologies: A critical review. Sport Marketing Quarterly, 12(4), 206–216.Google Scholar
- Syzmanski, S., & Kuypers, T. (1999). Winners and losers: The business strategy of football. Harmondsworth: Viking Press.Google Scholar
- Tajfel, H. (1981). Human groups and social categories: Studies in social psychology. Cambridge: Cambridge University Press.Google Scholar
- Tajfel, H., & Turner, J. (1986). An integrative theory of intergroup conflict. In G. Austin & S. Worchel (Eds.), The social psychology of intergroup relations (pp. 33–47). Monterey: Brooks/Cole.Google Scholar
- Weiller, C., & Neely, A. (2013). Business model design in an ecosystem context. Cambridge: Cambridge Service Alliance.Google Scholar
- Winfree, J. A., & Rosentraub, M. (2012). Sport finance and management. Boca Raton: CRC PresGoogle Scholar