Digital Capitalism and Surveillance on Social Networking Sites: A Study of Digital Labour, Security and Privacy for Social Media Users

  • Rianka Roy
  • Nilanjana Gupta
Part of the Advances in Theory and Practice of Emerging Markets book series (ATPEM)


This paper addresses the political economy of social media and the restructured concepts of privacy and security. It also looks at the surveillance mechanism of social media and tries to determine the impact of surveillance on users, digital companies, State governance and on social media governance. This paper uses the theoretical framework of Michel Foucault’s panopticon and governmentality to identify how the digital culture of social media has been constantly attributing new meanings to social relations in the ever-changing context of privacy, security and surveillance. The role of the State is also important in this matter, because State laws, community practices and governance also modify the pattern of access of its citizens to the networks. This paper looks at the way social media configures the political and digital citizenship of their individual users. The digital labour discourses are also instrumental in assessing individual users’ mode of participation in digital communication.


Social media Privacy Security Surveillance Digital labour Digital capitalism 


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Rianka Roy
    • 1
  • Nilanjana Gupta
    • 2
  1. 1.Research Scholar at School of Media, Communication and CultureJadavpur UniversityKolkataIndia
  2. 2.Department of EnglishJadavpur UniversityKolkataIndia

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