The Future: Directions for Researchers and Practitioners
Chapter 8 finishes the book by providing a brief wrap of the ideas, concepts and evidence discussed in earlier chapters. Using these and other works as its basis it provides some work-in-progress conceptual models for political advertising and marketing for researchers and practitioners to discuss and, as long as everyone is nice, debate.
It concludes with some thoughts on the need to maintain an open network of those who research and practice in the field so that evidence can provide the bedrock in which thought and ideas in research can be built.
KeywordsPolitical marketing conceptual models Political branding Brand emotional response model Policy and issue adoption curve
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