Making Creativity Work: Marking Out New Territories

  • Birgit Wildt


Creativity has poured into a diversity of disciplines replacing the language of aesthetics and style with democratic empowerment. From Beuys to business leaders, from art critics to cultural philosophers, creativity gained recognition as being part of life, part of everyone’s everyday life. Taking on the force of a moral agenda, creativity became a way of living and being, a propaganda tool in the portfolios of higher education—even in business schools—generating an aura that seemed to promise “utopian alternatives” and “social happiness”.

Starting with a provocation, this chapter values creativity in relation to production and co-production, seen as a passage of time and space which might not fit the market but the maker. Looking at creativity as a state of encounter through exchange and shared learning, this chapter welcomes the creative act in the context of ambiguous pedagogies, communities of practice, transitional learning spaces and equality of meaning making.



This work was supported by the Economic and Social Research Council [grant number 1107857].


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© The Author(s) 2018

Authors and Affiliations

  • Birgit Wildt
    • 1
  1. 1.Writer & ResearcherLondonUK

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