Advertisement

Servitization through Product Modularization in Consumer Goods Manufacturing Companies

  • Inmaculada Freije
  • Alberto de la Calle
  • Miguel Ángel Larrinaga
Chapter

Abstract

This chapter focuses on product customization through modularization, to avoid intense rivalry in mass-production-oriented sectors. Companies achieve cost reductions along with product range broadening to keep up with customer needs and co-create value with the customer. This approach has a big impact on the current business model of the company. The purpose of this chapter is, firstly, to provide a model for supporting managers in the decision-making process to decide when and how to develop this kind of servitization strategy and, secondly, to illustrate its application to a business case in the Spanish bicycle industry.

References

  1. De la Calle Vicente, A. (2015). La integración de la cadena de suministro como herramienta competitiva: el caso de la industria manufacturera del País Vasco (Doctoral dissertation). Universidad de Deusto, Bilbao, Spain.Google Scholar
  2. Freije, A., & Freije, I. (2009). Estrategia empresarial con método. Bilbao: Ed. Desclée de Brouwer.Google Scholar
  3. Martinez, V., Bastl, M., Kingston, J., & Evans, S. (2010). Challenges in transforming manufacturing organisations into product-service providers. Journal of Manufacturing Technology Management, 21(4), 449–469.CrossRefGoogle Scholar
  4. McGrath, R. (2010). Business models: A discovery driven approach. Long Range Planning, 43, 247–261.CrossRefGoogle Scholar
  5. Prahalad, C. K., & Ramaswamy, V. (2004). The future of competition: Co-creating unique value with customers. Boston: Harvard Business School Press.Google Scholar
  6. Rabetino, R., Kohtamäki, M., & Gebauer, H. (2017). Strategy map of servitization. International Journal of Production Economics, 192, 144–156.CrossRefGoogle Scholar
  7. Teece, D. J. (2010). Business models, business strategy and innovation. Long Range Planning, 43, 172–194.CrossRefGoogle Scholar
  8. Von Hippel, E. (2010). Innovación impulsada por los usuarios. Innovación. Perspectivas para el siglo XXI. BBVA.Google Scholar
  9. Wikner, J. (2014). On decoupling points and decoupling zones. Production & Manufacturing Research, 2(1), 167–215.Google Scholar

Copyright information

© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Inmaculada Freije
    • 1
  • Alberto de la Calle
    • 1
  • Miguel Ángel Larrinaga
    • 1
  1. 1.Universidad de DeustoBilbaoSpain

Personalised recommendations