Manufacturing is entering a new era, where the pattern of production standards will have a profound impact on business performance globally. Among the most prominent trends, servitization has been identified as one of the major strategies to remain competitive over the current decade. However, for any organizational strategy to be successful, managers should be able to measure it. This chapter explains how the concept of servitization can be measured using a multi-dimensional framework, which explains four different aspects, namely current service offering, strategic intent for future service offering, service orientation of the organization and the service revenues of the organization.
KeywordsServitization Service offering Measurement scale Product-service systems
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