Unleashing the Power of Analytics for Strategic Learning and Adapting

  • David Wiraeus
  • James Creelman


In Chap.  4: Strategy Mapping in Disruptive Times, we explained how advanced data analytics was finally enabling the realization of the “promise” of the Strategy Map. That promise being the understanding of the causal relationships between the objectives. Hitherto, causality was suggested through placing “arrows,” on the map, but with little (mostly zero) testing of those assumptions (Fig. 9.1).


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • David Wiraeus
    • 1
  • James Creelman
    • 2
  1. 1.Stratecute GroupGothenburgSweden
  2. 2.Creelman Strategy AllianceLondonUK

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